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OpinionWise™ is a panel of US consumers recruited by Digital Research, Inc. (DRI) to take part in marketing research, survey research and polling activities. 

All our activities involve individual cash or sweepstakes incentives. 

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who is digital

We are a market research firm based in Portland, Maine. Our company conducts consumer research of all sorts. You can check out our client list here.


We explore topics from ice cream to insurance, health care to travel, banking to politics. And ALL this research relies on the voice of the consumer. Let your voice be heard!

how do i participate?

As an OpinionWise panelist, you may be asked to participate in online surveys or in-person studies...from focus groups to in-depth interviews, to product testing. 

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Once you have joined OpinionWise™, our outreach to you will be via email or phone, depending on the type of study we are recruiting for.

We do many kinds of research for a wide range of clients.  As you can imagine, each of our projects requires a unique set of participants.  So, we may invite you to complete a brief screening survey, designed to determine whether you are right for a project.  Or, based on the information we already have on file, we may simply invite you to participate in a research activity.

Your actual participation is always voluntary.  You have the option to accept or decline our invitations.

Our research depends on your privacy and anonymity.  Your response to our surveys, or your participation in our focus groups, is 100% confidential.  Your survey responses are only reported in the aggregate, combined with those of all other participants.  We do not share your personal information, except with your express written permission*. 


*Focus groups or face-to-face interviews are generally videoed, so that the researcher may refer to them when compiling their report.  Your participation in a group or a face-to-face interview constitutes your permission to be videoed.  If such a video is to be used for any purpose other than research, we (and our clients) must first obtain your express written permission.

How It Works


All the research studies you participate in as an OpinionWise™ panel member will include incentives!*

Our online studies typically include sweepstakes incentives.  All panel members who complete a survey are eligible to win cash prizes that are clearly specified in the survey invitation.  The winners are drawn at random and notified of their winning status.  Prizes are generally delivered as electronic gift cards or paper checks.  Please see our Sweepstakes Rules for a more complete explanation.

Focus groups and in-depth interviews, whether conducted in-person or online, always include an honorarium for the participants.  These honoraria may be delivered as cash, paper checks or electronic gift cards. When our professionals contact you for project screening, they will indicate the amount of the honorarium and how it will be distributed.

All the incentives that we promise are actually paid – which is one reason why our panelists are so loyal! For a complete list of recently paid incentives, click here.


* Screening surveys, used only to identify appropriate panel participants, do not involve incentives. You must participate in the research activity in order to be compensated. 

Writing on Her Journal


With us, your privacy is paramount!  Accurate research depends on participants who are confident they can speak honestly and openly without fear of being personally identified or having their personal information sold to third parties or compromised in any way.

DRI is a member of the Insights Association and ascribes to its Code of Standards and Ethics in conducting marketing research.  In fact, we were one of the founding members of the Council of American Survey Research Organizations (CASRO), which merged with the Marketing Research Association (MRA) to become today’s Insights Association (IA).

Any information we collect is used exclusively for our research.  We will never sell, lend, loan, or otherwise make available the personal information you provide to any outside entity. Not even our clients know who you are!

For more details, read our full Privacy Policy.



Many of the projects that you work on are considered proprietary by our clients, so we cannot share the results. But some of our work is very public. Occasionally, we are even cited in the media! 

On WGME 13 | May, 2023

  • Poll claims 84% of Mainers have a positive view of law enforcement: "A new poll claims most Mainers hold a positive view of law enforcement in the state. Digital Research, Inc. conducted the Critical Insights on Maine tracking survey." Continue to story.

in The BANGOR DAILY NEWS | November, 2022 ​

  • Janet Mills' approval rating rises and Jared Golden's falls in latest Maine poll: "Mills' approval rating rose from 46 percent in the spring to 56 percent in the fall, according to a survey released Wednesday by Digital Research Inc., of Portland."  Continue to story.

in The Portland Press Herald | May, 2022 ​

  • Economy tops Maine voters’ list of concerns: "When asked the most important issue facing Mainers today, 41 percent of the 622 Maine voters surveyed by Digital Research Inc. of Portland in March and April cited the economy or a specific economic concern, such as affordable housing, gas prices, inflation or cost of living."  Continue to story.

critical insights on maine public report| Fall, 2023

contact us

We want to hear from you! Submit your message below. You can also email We will try to respond to inquiries within one business day.

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